Wildland

In this case study, I designed a set of brand identities for a non-profit organization protecting and saving wildlife animals.

Overview

Wildland fosters connections between people and wildlife, allowing users to engage with local animals. This app serves as a bridge to raise awareness among individuals who have spent their lives in urban areas and have limited exposure to outdoor experiences. By encouraging users to interact with and assist injured wild animals, Wildland offers a unique opportunity for people to gain a deeper understanding of these creatures.

Brand Concept

Wildland combines the words 'wild' and 'land,' reflecting the natural instincts of animals. The 'land' aspect aims to provide a sanctuary for them to heal from injuries and eventually return to their natural habitat.

Mountain: The mountains are places where wild animals live either in pairs or alone. Like a sanctuary, mountains provide all the natural resources needed for animals to survive and lead peaceful lives.

Letter W: The fundamental letter associated with the words 'wild' and 'we' serves as a bridge connecting humans with animals in our lives.